Ok, today I woke up and decided that my life is pretty amazing. I have amazing people around me, my friends are great, my family is wonderful and life is beautiful. And, yes, my business, Katari, is glorious too.
This morning though it dawned on me that there is something so special about Katari that I needed to share it right away.
I will compare beauty products to bread. You go to the store, to the best bakery in town, as a matter of fact, and buy a beautiful loaf of bread that smells heavenly. You go home and devour most of it. In any case, I do. Do you ever ask the baker what flour they used, where did they get it and what other ingredients they have? Most people don't. The storefront looks reputable and bread is delicious.
The proverbial 'bread' Katari creates is made out of ingredients that I assembled personally by working with people in the villages in the Mediterranean directly. I know them all. I talk to them, I see them, I know every detail behind each of the 5 ingredients that compose current Katari product line. And every single ingredient has a story and amazing people behind it.
What other beauty companies can boast of relationships like that and telling their customers about the origin of each of their ingredients?
So, why would not I toot my own horn?